PEPSI ZERO SUGAR-SUPER BOWL LVII

No other day you will see as many A-List actors in commercials than on Super Bowl day. The perfect stage for Steve Martin and Ben Stiller to ask America: are actors really into what they are endorsing or are they just…acting? To launch their best zero sugar cola ever, Pepsi was brave enough to leave this question open, encouraging viewers to try for themselves to find out.

Client: Pepsi I Product: Pepsi Zero Sugar I Role: Creative Direction/ Concept / Copywriting