Creative Director
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LeBron&LIFEWTR

LIFEWTR & LEBRON JAMES

Everybody knows King James, one of the greatest basketball players of all time. But do you know LeBron Raymone James Sr? The classic music connoisseur, the loving husband and father of three beautiful kids. For this LifeWTR campaign, Chris Greer and Nick Greenberg had the idea to shine a light on a different side of LebronJames; Felipe and I were lucky enough to help them bring it to life.

Client: LIFEWTR I More to Life I Role: Creative Direction